Valentine's Day is considered one of the top holidays of the year for retailers. Valentine's Day gifts and trends change over time, and flowers and candy may still be the biggest sale item. However, these gifts are often accompanied by other types of gifts like a massage or day at a spa. If the number of advertisements is any indication of Valentine's Day gifts and trends, jewelry is high on the list as well.



Plan Ahead for Valentine's Day


The wise retailer knows they need to plan well in advance to stock their shelves for Valentine's Day. Some florists, for example, pre-order roses soon after the current year's Valentine's Day has passed to ensure they will have ample supplies of this most popular gift. Advance preparation is also important for retailers who sell silk roses and floral arrangements. Valentine's Day is as much a time for gifts and trends for men as it is for women. Stores tend to stock up on whimsical apparel for men like silk undershorts, ties, and personally monogrammed items like shirts, jackets, and jewelry.



Today's Valentine's Day Trends


Among the most popular Valentine's Day trends is jewelry for men and women. Women especially treasure a beautiful piece of jewelry like rings, bracelets, necklaces, pendants, and earrings. For men, the jewelry might include the popular titanium rings, chains, or chain bracelets. Jewelry styles today include those with charms. Although, most retailers should also note that there is a strong trend in jewelry toward Victorian pieces like brooches and pearls. Another trend in jewelry for women is the flirty style of the 1920s with lots of bangles, multiple opera length chains and jeweled combs and barrettes. Another trendy item to consider is hair clips, hair bands, and neck chokers accented with feathers, rhinestones, and sequins for lots of flash.



Dramatic Gifts and Trends for Valentine's Day


Fleece pajamas are always popular for casual wear. There is no doubt that the drama of black silk and lace negligees, robes and other intimate apparel account for at least one third of the gifts and trends that are always popular for Valentine's Day. Keepsakes are other big sales items. These include photo frames, paper weights, and letter openers.



Valentine's Day Gifts for Two


Keep in mind that Valentine's Day gifts and trends can also be an opportunity to surprise the recipient of the gift with a romantic weekend for two at a luxurious vacation spot for couples. For restaurateurs, a romantic candlelight dinner with a special Valentine's Day menu is always appreciated. Another trend is a highly publicized celebrity concert, ballet, or symphony.